Federal Minister of Science and Technology, Fawad Chaudhry, took to Twitter on Friday to reveal that a Pakistani version of Netflix is in the works.
A first of its kind, the OTT platform will be available to the audience soon. Chaudhry added the technical aspect of the platform has been completed and now, PEMRA has been asked to prepare guidelines for the content that will be screened on the medium.
“We at the Ministry of Science and Technology are all set to launch Pakistan’s first OTT television (Pakistani version of Netflix). The technology part is complete and we have asked PEMRA to prepare a guideline on content,” Chaudhry wrote. “We will be all set to launch in PPP (Public-Private Partnership) mode.
پاکستان کا پہلا OTT لانچ ہونے جا رہا ہے، (Netflix کی طرز پر) ہم نے ٹیکنالوجی کا معاملہ حل کر لیا ہے PEMRA کو کہا ہے کہ وہ Content پر گائیڈ لائین تیار کر لے جوں ہی پیمرا کی گائیڈ لائیں ملتی ہے ہم پارئیویٹ کمپنیز سے کہیں گے کہ ہمارے ساتھ ملیں اور OTT سروس شروع کریں
— Ch Fawad Hussain (@fawadchaudhry) October 23, 2020
The politician is hopeful the medium will be up and running in no time.
The need for a local OTT platform has been emphasised upon by many Pakistani artists, especially after five Pakistani original series were picked up by an Indian streaming giant. Earlier, director Asim Abbasi, whose web series Churails garnered rave reviews on ZEE5, shared his thoughts on the same. Asked why he thinks Pakistan is still struggling to reach the heights Indian content has, the film-maker replied,
“Streaming platforms give power back to content creators. Their mandate of diversification allows for new voices to come to the forefront. It’s a huge stepping stone in the right direction and I expect a lot of visionary, experimental film-makers from Pakistan will turn to the web in the coming years.”
Since taking government office, Prime Minister Imran Khan and his team has been striving to promote technology in the country.
As part of the initiative, the PM also launched Tele School Television Channel with an aim to impart education to children at their doorsteps especially during the lockdown situation.
The channel benefits those children living in remote areas where there is no infrastructure for primary education.
Similarly, Ministry for Science and Technology launched a mobile app to make it easier for citizens to get real-time information about the different phases of the moon.
The app has been named ‘The Ruet’ in reference to the Ruet-e-Hilal Committee (RHC), the primary moon-sighting committee responsible for announcing the start of lunar months.